The Hidden Work Behind Fundraising for Pediatric Cancer Research

In Episode 48 of the Game Over: c*ncer, hosts Dana Nichols and Val Solomon sit down with Amy Robertson. CKc’s development assistant shares the nitty-gritty of the work behind raising funds for Pediatric Cancer Research. There is so much unseen labor in nonprofits, with many moving parts and people, but many do not make it to the spotlight. Amy Robertson is more than a moving part; she is a person who makes an incredible impact at CKc. She shares what she does and how she does it in her episode of the Game Over: c*ncer podcast. Find out more, and  watch Amy’s episode here:

Game Over: c*ncer EP48: Amy Robertson

1. A focus on “unseen labor” in nonprofits

The episode highlights the extensive behind-the-scenes work required to make nonprofit events and fundraising efforts successful—work that often goes unnoticed by the public.

2. A spotlight on Amy Robertson’s role

Guest Amy Robertson, a development assistant, represents the “invisible backbone” of the organization, handling administrative tasks, communications, and logistics that keep operations running smoothly.

3. A nonlinear career path that is rooted in helping others

Amy’s background spans from mental health to social work and advocacy. But Amy’s motivation has always been to help people, which led her to join CKc where she could make a meaningful impact for children with cancer.

4. Fundraising is more than events

While donors often only see galas or races, the episode emphasizes that fundraising involves continuous coordination through donor communication, data management, stewardship, and personalized engagement.

5. The importance of donor experience and stewardship

A major part of Amy’s work is ensuring donors feel acknowledged and connected to their impact through timely, personalized communication.

6. The underfunding of pediatric cancer research

A key issue discussed is how significantly underfunded pediatric cancer research is compared to other areas, which surprised Amy and underscores the urgency of CKc’s mission.

7. Emotional resilience and purpose-driven work

Working in pediatric cancer is emotionally challenging, but the team stays motivated by focusing on impact, knowing that every task contributes to better outcomes for children and families.

Why It Matters

There are a lot of people behind the scenes working hard to make an impact on pediatric cancer patients. But sometimes, this work goes unnoticed. Stories like Amy’s are important for understanding how nonprofits operate, and the time and passion that goes into every letter, every email, and every task between fundraising and impact. There is a large gap that is filled by people like Amy, and CKc is happy to fill it. 

Want to make Amy’s job a little easier? Join our fight, visit cannonballkidscancer.org to learn more, donate, or get involved.

Know a survivor or advocate whose story needs to be shared? Email us at info@cannonballkidscancer.org to nominate a guest!